Nick-named "me" decade, "please yourself" was the slogan of the 70s. Much as it saw the conclusion of good taste. The decade began with a continuation of the hippie look of the late 60's, with Afghans, Indian scarves and flower-print tunics. The jeans have remained frayed, tie dye was still popular and a way to unisex has grown rapidly. A huge movement that demands civil rights for blacks combined with the influence of soul music from the USA created a nostalgia for Africa and African culture. Emerging radical chic, influenced by the likes of James Brown, Diana Ross, Angela Davis and the Black Panthers, in everything from afro hairstyles to platform soles. During the seventies, the brands have significantly increased their share of the international market. The edges have begun to fall in 1974 below the knee, until finally reaching the mid-calf in 1977 and the lowest shoulderlines were dropped.
Perhaps the two most innovative French fashion designers of the 70 were Kenzo Takada and Sonia Rykiel. Undisputed star of Paris fashion in the Seventies, Kenzo drew his inspiration from everywhere, stirring the folds of western and eastern influences with a great joie de vivre and an instinctive understanding of what his young customers wanted. With its fluid lines, unusual prints, smart accessories and finery that was hitherto unprecedented in wait - the door, much has traveled the world to the opposite way. The queen of figure-hugging knits, in 1974, that Sonia Rykiel has designed his first pullovers with reversed seams. However, more than that, it has generated a whole range of clothes that were highly specific but may be carried almost anywhere. The Rykiel style, dominated by liquid knitted garments, dark blacks, rhinestones, boa-like scarves wish and little crocheted hats, conquered the American market and even to this day is considered by many Rykiel Americans as the true successor of Chanel.
Because of punk, London has retained most significantly a considerable degree of influence over how, in the boutiques of King's Road, where Vivienne Westwood's boutique, SEX, which opened in 1971, jumped to the prevailing wind. This temple of British Iconoclasm has focused on accessories and the range to cover in such fetishistic black studs steel and rubber were the external signs of an underlying sadism. Postmodernist and essentially iconoclastic punk movement was a direct reaction to the economic situation during the economic depression of the period, the vehicle for a hatred that was more visceral political. Punk has had it's heart a manifesto of creation with the disorder. With their ripped T-shirts, Red Indian hairstyles, the document Martens, bondage trousers and chains, the punks exported an overall feeling of revulsion around the globe.
Another popular style was adamant the British unmodern, feminine, countrified style of clothing popularized by Laura Ashley, which consisted of long flounced skirts and high-knecked blouses in traditional floral prints, bring shawls leaf rampant. Laura Ashley started out running a small business in Wales in the mid-1960s and the company continued to expand until the accidental death of its owner in 1985. Laura Ashley was not the only designer to look at the nostalgic past. The mode based on 20 years, the 30s, the 40s and 50s were popular during most of the decade, with Hollywood films like the Godfather and the great Gatsby, and numerous exhibitions on costume history at the Metropolitan Museum of Art in New York increasing their popularity . In Japan, the boutiques of the fashionable Harajuku district of Tokyo have sold many versions of the footage looks traditional American and British.
In the U.S., so the overall trend was towards simplification and skirts longer, although many women reacted negatively to the midi-length, which were considered old. The pants, on the other hand, earned unanimous approval. The jeans have profited most from becoming in an accepted part of the American scene in the 70's, their new-found respectability so that results from their inclusion in the sportswear collections under. The new stars of American wait - have adapted to bring the best of what they learned from massive American clothing industry of Europe. Calvin Klein and Ralph Lauren rose from anonymity more or less simultaneously to tackle the question of designing clothes for men and women of the New World. Two opposition movements have dominated the way in the USA during the seventies. On one hand, it was adapted, the unisex look, on the other hand, a fluid, unstructured style with a strong feeling of the glamor of the thirties. The America's most influential designer of the time, Roy Halston Frowick (known simply as Halston), belonged to the category back. Buy celebrity status on the New York scene, his special talent was in reconciling the garment tailored to the special occasion with the concepts of comfort, relaxation and naturalness. With his kaftans, shirtwaisters, djellabas, ultra-light dresses and tunics by shifting excessive wear shorts and wide-legged trousers, was an icon of the era and a regular guest at the VIP room of Studio 54 after its opening in 1977.
Geoffrey Beene, praised for its elegant and sophisticated cuts and his use of black and white, was his most successful in the radically simplified designs which he excelled. His smart little dresses and well-cut suits in jersey, flannel, and wool were instrumental in the discouragement of American women from over-accessorizing. Bill Blass, who launched her own range in 1962, has developed a habit of traveling all over the U.S. to hear from himself what his customers wanted. One of the most popular designers of the time, could almost too much in the fulfillment of his desires of customers. Her style and disciplined execution have been particularly favored by businesswomen and wives of senior executives. Betsey Johnson started out designing for the boutique Paraphernalia. Using vinyl and metallic fabrics and putting the emphasis on spirit, imagination and independence, brought an unprecedented spirit of irreverence to New York in the seventies.
The clothes of the bottom of the glam rock of the lineup of popular fashion rock of the perpetrators of these is to be led by Marc Bolan, was very influential on the UK's The David Bowie and the specialist. Much had to look for a designer Elio Fiorucci's like. The boutique's one of the things that the sale of Milan is a brightly colored rubber of the boots, the daisy of the plastic sandals, Pop Art-inspired jackets And the fake fur of La.
During the 70's. A. new generation of menswear boutiques has been created, aiming to change the decoration, rituals and customer base of a trade traditionally "difficult". Sell \u200b\u200bfashionable clothes at a young at the end of the 60 was still, in many circles, equivalent to question his masculinity. The appearance of the men has changed more in the seventies he had done in a whole century. Many of the fashion designers who revolutionized the look very male had their innovations in Pierre Cardin: narrow shoulders, the member lines, no bond, no connection, closes with zip-up clothes the boiler, waisted jackets or tunics, sometimes no shirt. Inspiration insured for a less formal style, encouraging designers of work clothes to look beyond the traditional dress and, for example, to take a look at the unisex or to study the massive supply of second-hand clothes. Sometimes this kind of male dressing-down, often denounced as 'hippie', gained formal recognition as a deliberate look. At certain times, as part of a movement of the back, the designers introduced a revival of 30's elegance. Unearthing of old military clothing, preferably khaki and the United States, English-style shoes, Oxford Shirts, T-shirts immaculate; tweed jackets with padded shoulders; sweaters bright-colored V-neck cashmere-printed scarves around their necks completely covered have imposed some uniformity to the casual glance of the beatnik wardrobe of the male end of the seventies.
Also significant are the developments of the Italian way that happened during the period. Over the 70 years as a result of its wait - bring industry, Milan has confirmed its status second only to Paris as a center of international fashion. "The fashion of the Alta Roma preferred, the base of the couturiers Valentino, Capucci, and Schon. Capitalizing on the dominant trend of anti-Italy has offered so a glamor that had nothing to do with the dictates of Parisian haute couture. While profit from a well-defined style, the Italian fashion was luxurious and easy to carry. The two most influential Italian fashion designers of the time were probably Giorgio Armani and Nino Cerruti. Giorgio Armani has produced its first collection for women in 1975. From the beginning, the line was dynamic, urban and understated, androgynous in inspiration. Armani offered a restrained style that greatly appealed to the increasing population of women who now had access to the world of work and held the positions progressively larger. This was only the beginning of a tremendous career, which came to fruition in 1981 when Emporio Armani was launched. Nino Cerruti in 1957 opened the Hitman menswear boutique in Milan. A man of taste and discernment, and in 1976 he presented his first collection for women. Two years later, he launched his first fragrance. In connection with successful career as an industrial to a high quality designer, Cerruti has occupied a unique position to wait in Italian - the door. The stern Kasey has always liked wearing these clothes that she was very feminine.
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